Kagocel Becomes Product of the Year 2017
On November 22, the Izvestia Hall hosted the Goods of the Year 2017 prize giving ceremony. This prize is awarded every year to the most popular products in various categories.
The winner in the nomination Antimicrobials for Systemic Use, antiviral drug Kagocel, once again proved to be the choice of both experts and consumers.
Every year, the Product of the Year title is awarded in more than 50 categories, including foodstuffs, machinery, and consumer goods. The division into categories involves products that represent the most popular goods among buyers at retail stores.
The award, established by the National Trade Association in 1999, is supported by the Moscow International Association and the Russian Chamber of Commerce and Industry.
The selection of a product as Product of the Year speaks of its unconditional popularity among consumers, and confirms its status of a recognized leader in the consumer market.
Reference:
Kagocel is the drug most often prescribed by practitioners for the prevention and treatment of SARS and influenza, the winner of the Russian Pharma Awards ' 16,and the winner of the Green Cross 2015 international pharmacists‘ award.
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